Pag is a picturesque island known for its barren landscapes and pebble beaches. While Pag Town is laid-back, the northern resort of Novalja is an iconic party destination. Whatever your travel style, Pag will charm you with its beautiful weather, friendly locals and an idyllic setting in the Adriatic Sea.
Things to do in Pag
Pag Town is the largest settlement on the island and is criss-crossed with narrow streets lined with historic buildings. The town is brimming with low-key restaurants where you can enjoy grilled fish, slow-cooked lamb and wild asparagus.
The Pag Lace Gallery occupies a beautifully restored palace and charts the history of lacemaking on the island. You can learn about how artisans create the intricate lace, which has been produced on Pag since the 15th century.
Famous across Europe, Pag cheese is one of Croatia’s top exports. The cheese is made from local sheep’s milk and is famous for its sharp and salty flavour. In addition to cheese, Pag is also known for its wine-making industry. Pag zutica, the island’s local white, will tantalise your palate with its light and fruity aromas.
Perched on the northern tip of the island, Novalja lures in partygoers with its raucous bars and nightclubs. Bask in the sunshine on Zrće Beach, stroll along the palm-lined promenade and dance the night away at open-air DJ festivals.
Beach hopping is one of the best ways to spend a day on Pag. On the eastern side of the island, Ručica Beach has an off-the-grid feel and is studded with enormous boulders. Perfect for families, Caska features shallow water and colourful beachside cafes.
Getting around Pag
Pag is connected to the mainland via roads and bridges. Pag Town is a one-hour drive from Zadar and 3.5 hours from Zagreb. Local buses run between Zadar, Pag Town and Novalja in around two hours.