frankly, every time I hit the shore, I'm at the Phoenix. this time, I was hit with an outrageous room rate that took them right out of the running. my uncle Willie said you never let a customer shop for a better rate - they're always gonna find one. I found Best Western on the Beach. goods price, clean room, great front desk people, just an all around trouble free stay. I've found my new place to stay at the shore.