The location is good if you don't need to drag your luggage from train stations. It's a 5-10 min walk to Seomyeon station, and 3 min walk to the Seomyeon underground shopping area. There are also many shops and restaurant which are open from early morning to midnight near the hotel. The room is bigger than expected and extremely neat. The bathroom is also quite big. Front desk staff are very friendly and speak fluent English so it was easy to communicate. Con is early check-ins are not entertained, which is a bummer if you came from a long flight and would still have to wait a few hours before you can rest in your room.