Iconic by design, the London Eye is a definitive landmark. Soaring 135 metres above the city, it offers stunning 25-mile views in every direction. Each ‘flight’ takes around 30 minutes, which gives riders plenty of opportunities to soak up the views and snap photographs.

As the city’s 26th tallest structure, the London Eye is easy to spot. It’s located on the South Bank of the river Thames, opposite the Houses of Parliament. For a significant surcharge, private flights provide a romantic ambiance with a bottle of champagne that can be arranged on request. For travellers planning to ‘fly’ in the peak season of July, August and the school holidays bookings are recommended, as the queues can become unbearably long.

Perched on London’s South Bank, the London Eye is easily accessible from the city centre. Purchase tickets from nearby County Hall, which is easy walking distance from several London Underground stations including Waterloo, Embankment, Charing Cross and Westminster.

Also known as the Millennium Wheel, the Eye was erected in 1999 and made history as "the world's tallest cantilevered observation wheel.” Until The Shard opened its 72nd-floor observation deck in 2013, the Eye was celebrated as London’s highest public viewing point. Today, it is the most popular paid tourist attraction in the UK, drawing more than 3.75 million visitors a year.