We've stayed at the Prima City Tel Aviv over NYE and really enjoyed our time there. The rooms were a bit small, but clean and since we didn't spend too much time in the hotel room because we were too busy exploring the city, that wasn't a big issue to us. Most of the staff was friendly and very delighted to assist with any kind of question in regards to what to do in Tel Aviv and the surrounding. Their dinner menu is absolutely fantastic as well, we've had a superb 5-course dinner over NYE at the hotel's restaurant. If we'll ever come back to Tel Aviv, we'd be happy to stay at the Prima City again.