Le Boutique Hotel Moxa Bucharest

Accommodations in Bucharest hotel that is centrally located. Four star boutique experience for business people who require luxury and privacy in Romania. Amenities include wireless internet, lobby, lounge, fitness club and sauna.

SMALL HOTELS MAKE A PROMISING MARKET

In the hospitality business, having a lot of facilities is not necessarily the only way to succeed. Although there is an obvious advantage to have many rooms and large conference halls, some investors prefer to be on homier, smaller hotels, a less explored niche on the local market at present. Bucharest has several small hotels-often called boutique hotels due to their small size-with personalized services and design-oriented interiors. Others just call it small and comfortable. Most of them are independent investments, with no international chain affiliation.

Salomon Kadosh, a Spanish businessman has chosen Le Boutique Hotel Moxa mainly because of the helpful staff and the felling of trust the hotel and its people give to a newcomer. It is Kadosh’s second time in Romania and also his second stay at the hotel. The hotel had been recommended to him by a previous guest. This is how news of a boutique hotel spreads and the downstairs lounge of such a hotel, where guests meet and chat can reveal many of such examples. Bucharest has just a few fancy small hotels spread around the city center booked mainly by foreigners and known as more affordable yet fashionable places to stay. Most hotel owners don’t even place their hotel in the boutique category. Irrespective to what they are called, and of their limited number, these hotels fill a niche in the Bucharest hospitality market.
Filling up a small hotel becomes a challenge. Kadosh is one of many guests who return for a second stay or more. The rate of returning visitors to such hotel is quite high, says Roxana Stanciu, the Marketing Specialist of Le Boutique Hotel Moxa.
Over 80 percent of the hotel’s visitors return.
Located near to Calea Victoriei and to Palace Casino, Moxa has only 24 rooms on four floors. The small number of rooms is one of the main traits of this type of hotel. Lower prices also come with the package although these vary according to the hotel’s classification.
Tariffs are usually discounted for longer stays, for groups as with most hotels. The challenge is to fill the empty rooms. However a hotel located smack downtown, like Moxa close to Calea Victoriei manage to fare better.
From Monday to Friday, business travelers fill these hotel rooms. The hotel has a lower weekend tariff. People will also choose a smaller hotel because of the price.
Personalized services vary from leaving a basket of flowers and some fresh fruit in the room the day the visitor arrives, to making restaurant reservations or giving advice on Saturday nightlife. This is what adds flavor to these hotels and distinguishes them from larger ones.
“A personal connection is established and the feeling of comfort brings people here for a second stay”, says Roxana Stanciu. In the end, choosing a place to stay is a subjective decision, which is why most people come to such hotels having heard about them from friends or relatives. Moxa has used indirect and direct promotions, “our hotel hosted photo shoots for different magazines and on different topics many times. We had people calling afterward asking about the hotel as they had seen in the magazine”, says Moxa specialist again.
There are not more than 8 small fashionable hotels in Bucharest and there may be room for more and for better. The specialists in tourism say the value of the small hotel market in Bucharest is only 9 percent of the entire hotel market in the capital.
Boutique hotels target up-market people who like art and architecture, something Bucharest is able to offer.

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